Vok Beverages : Earlier history, Drinks Wikipedia, the free encyclopedia

Vok Beverages

Drink manufacturer in South Australia

Vok Beverages

Industry	Beverages
Founded	2002
Headquarters	Salisbury South, South Australia , Australia
Products	Alcoholic beverages
Owner	Bickford's Australia
Parent	Bickford's Australia
Website	www.vok.com.au

Vok Beverages is a drink manufacturer in South Australia.^[1]

Earlier history

Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war.^[2] Immediately after WWII sixteen flavours,^[3] from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.^[4]

An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season.^[5] Len Hutton was the inaugural winner.^[6]

The company, which advertised prominently in the Dutch language Australia newspapers^[7] made the distinctive shape of its bottles a "selling point".^[8] The company was still advertising similar products in the "distinctive bottle" in November 1978.^[9]

Drinks

Vok Liqueurs
Aqua Pura Water
Bearded Lady Bourbon^[10]
Beenleigh Rum
Black Bottle Brandy
Boronia marsala
Cawsey's Grenadine
El Toro
Frigate Rum
Galway Pipe port
HI NRG Vodka & Energy Premix
Infused Rush
Inner Circle Rum
Olympus Ouzo
Real McCoy Bourbon
Rebellion Bay Spiced Rum
Three Oaks Cider
TST Tolleys Brandy
Vickers Gin

References

^ "Fosters hives off 13 wines to Vok Beverages".^{[dead link]}
^ "Advertising". Papuan Courier. Vol. 31, no. 19. International, Australia. 9 May 1941. p. 12. Retrieved 16 August 2022 – via National Library of Australia.
^ "Advertising". The Daily Examiner (Sydney). No. 9150. New South Wales, Australia. 24 July 1946. p. 3. Retrieved 16 August 2022 – via National Library of Australia.
^ "National Security (Prices) Regulations". Commonwealth of Australia Gazette. No. 170. Australia, Australia. 9 September 1946. p. 2470. Retrieved 15 August 2022 – via National Library of Australia.
^ "Vok Thousand". The Daily Telegraph (Sydney). Vol. XV, no. 216. New South Wales, Australia. 1 December 1950. p. 28. Retrieved 15 August 2022 – via National Library of Australia.
^ "Cricketers on Parade". The Daily Telegraph (Sydney). Vol. XV, no. 293. New South Wales, Australia. 2 March 1951. p. 1. Retrieved 16 August 2022 – via National Library of Australia.
^ "Advertising". Dutch Australian Weekly. Vol. 4, no. 42. New South Wales, Australia. 29 July 1955. p. 6. Retrieved 16 August 2022 – via National Library of Australia.
^ "Advertising". The Daily Telegraph (Sydney). Vol. XI, no. 281. New South Wales, Australia. 15 February 1947. p. 6. Retrieved 16 August 2022 – via National Library of Australia.
^ "Advertising". The Australian Women's Weekly. Vol. 46, no. 26. Australia. 29 November 1978. p. 101. Retrieved 15 August 2022 – via National Library of Australia.
^ Hicks, Robin (4 December 2012). "Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon". Mumbrella. Retrieved 26 March 2021.